Is the world changing faster than we think ? Can our companies do something about it ? Or is it our marketing goal to lead customers toward the change they need to adot in their evereyday life ? Marketers usualy focus on how to improve sales or how to increase customers loyalty. Do they really care of how our planet deeply needs a break ! In fact as we can check this out everywhere, responsible marketing is what we (human beings) expect from companies and brands we are willing to deal with. So here is a couple of example of what we could ear from marketing : Welcome in a better world ! We’re on it !… well I hope so !